production with purpose and profitability
Shay Mendes
Marketing Executive. Brand Architect. Storyteller.
Shaping narratives across all screens in a multi-platform world, crafting content that connects.
Multi-Platform Expertise
Production That Scales Messaging and Mission, Connecting Across Every Screen to Build Connection
wbtv Charlotte
C-Suite Executive
"Great storytelling doesn't just inform — it moves people to act."
Shay Mendes is a C-suite media executive with over two decades of experience building brands that resonate. As Marketing Director at wbtv Charlotte, a CBS affiliate under Gray Media, she has led campaigns that define markets and shape culture.
Her work spans linear, digital, social, and streaming — always anchored in strategy, always driven by story.
Linear · Digital · Social · Production
Ready to Collaborate
Let's Build Something Unforgettable
Available for executive consulting, brand partnerships, and creative direction.